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🙂 HAPPY TIMES 🙂 Anteprima: una carica di energia positiva

Una primavera-estate 2019 all’insegna della gioia e della speranza, della felicità e dell’ottimismo, del divertimento e della vivacità secondo il brand italiano Anteprima. Emozioni decisamente positive che vengono trasmesse negli accessori della nuova collezione attraverso vibrazioni vivaci di tonalità di colore che ricordano la luce primaverile così come quella estiva e che strizzano l’occhio al mondo dello sport. Emozioni comunicate anche grazie all’uso di grafiche geometriche, ma anche di una fantasia a girasole di taglio assolutamente contemporaneo, così come tramite l’utilizzo di texture leggere e pregiate e di dettagli ispirati al mondo dell’arte.
Non dobbiamo quindi sorprenderci se Anteprima abbia deciso di collaborare con The Smiley Company, il brand francese fondato nel 1971 la cui missione è sempre stata quella di diffondere allegria e ottimismo grazie al famosissimo e iconico emoticon con il visino stilizzato sorridente. Una fantastica collaborazione che fa parte dei festeggiamenti per il 25esimo anniversario del brand e che è stata presentata durante Milano Moda Donna con una sfilata/evento, un happening inteso come “una vera e propria esperienza per coinvolgere il pubblico in un’atmosfera unica nel suo genere”. Un’atmosfera veramente speciale alla cui creazione ha contribuito BigYuki, DJ, compositore e produttore musicale giapponese di fama internazionale.
Sulla passerella milanese quindi una SMILEY WIREBAG a forma sferica tridimensionale in nero opaco e senape, giocosa e divertente ma pratica e funzionale, dotata di una catena metallica staccabile che le permette di trasformarsi da tracolla a borsetta a mano. La SMILEY WIREBAG è il primo capitolo della collaborazione fra Anteprima e The Smiley Company che vedrà il debutto fra breve di tre nuovi modelli di borse e di un piccolo portamonete oltre a una serie di eventi e varie opportunità di merchandising.
Fondato agli inizi degli anni Novanta in Italia da Izumi Ogino, il brand Anteprima è famoso in tutto il mondo soprattutto grazie all’iconica borsa WIREBAG.

www.anteprima.com

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MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
MILAN, ITALY - SEPTEMBER 20:  A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy.  (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)
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