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🙂 HAPPY TIMES 🙂 ANTEPRIMA: a collection full of positive energy

A Spring/Summer 2019 full of joy and hope, happiness and optimism, fun and liveliness according to Anteprima. Positive emotions that are transmitted in the accessories of the new collection through vibrations of bright shades of colour that recall the spring and summer light and that wink to the world of sports. Emotions communicated also thanks to the use of geometric graphics, but also of an absolutely contemporary sunflower print, as well as through the use of light and precious textures and details inspired by the world of art.

We should therefore not be surprised if Anteprima decided to collaborate with The Smiley Company, the French brand founded in 1971 whose mission has always been to spread joy and optimism thanks to its world-famous and iconic emoticon with the stylised smiling face. A fantastic collaboration that is part of the celebrations for Anteprima 25th anniversary and that was unveiled during Milano Moda Doona with a fashion show/event that meant to be “a real experience to engage the public in a unique atmosphere in its genre”. A truly special atmosphere, to the creation of which BigYuki, the internationally renowned Japanese composer, DJ, composer and music producer BigYuki, contributed significantly.

On the catwalk tin Milan, therefore, a SMILEY WIREBAG with a three-dimensional spherical shape in opaque black and mustard. Playful and fun but practical and functional, it is equipped with a detachable metal chain that allows it to be transformed from a shoulder bag to a handbag. SMILEY WIREBAG is the first chapter of the collaboration between Anteprima and The Smiley Company that will shortly see the debut of three new bag styles and a small purse in addition to a series of events and various merchandising opportunities.

Founded at the beginning of the 1990’s in Italy by Izumi Ogino, the Anteprima brand is famous all over the world especially thanks to the iconic WIREBAG bag.

MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Anteprima show during Milan Fashion Week SS 2019 on September 20, 2018 in Milan, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images for Anteprima)

🙂 HAPPY TIMES 🙂 ANTEPRIMA: a collection full of positive energy

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