Adidas Originals for Kanye West: get dressed without stress

The famous American rapper Kanye West and Adidas Originals created Yeezy Season 1, the autumn-winter 2015 collection of universal and timeless clothing and footwear. Described by West as the first “solution-based” fashion range in the world, the collection comprises of unique pieces with a style perfectly suited for the frantic pace of contemporary life.

“I want the clothes to help us live our lives rather than the clothes becoming our lives”, said West. The collection was created with the goal of helping end customers to avoid very day the stress related to getting dressed thanks to high quality key pieces that can be easily and endlessly matched with each other “as Lego bricks”. This translates for the American musician and fashion designer into sober, comfortable, simple clothes ”for a contemporary jet-set couple”, suitable to be worn at the gym, at work, for meetings, for travelling, anywhere and in any occasion. As for footwear, West and adidas Originals launched the Yeezy 950 boots for men and the platform snow boots for women.

www.adidas.com/KANYE