American soul
Woolrich launches the Autumn/Winter 2018 collection and campaign with a special event during New York Fashion Week
An evening of music and fashion in the Big Apple during New York Fashion Week for the launch of the Woolrich Autumn/Winter 2018 collection and campaign. During the event, held at the iconic building DCTV in Tribeca, Lauryn Hill did a wonderful live set, just like the Onyx Collective and Team Vicious together with the DJ set by Amrit.
Entitled “Woolrich: American Soul Since 1830”, the campaign features the iconic Ms Lauryn Hill, who by the way is celebrating the 20th anniversary of her historic ‘The Miseducation of Lauryn Hill’ album and has never appeared in a fashion adverting campaign, alongside Onyx Collective, Raphaelle and Zarina Nares. The campaign represents a major step forward for Woolrich, whose values such as authenticity and innovation are clearly reflected in the campaign and in the new collections. The event was attended by Woolrich creative director Andrea Cané, Ms Lauryn Hill with her daughter Selah and son Josh Marley, Danai Gurira, Tali Lennox, Tlefar Clemens and many others creatives from the New York scene and from across the world.
From September 28th, it is possible to pre-register on www.woolrich.com and purchase the three outerwear pieces, such as the Silverton coat in red Buffalo Check and the Artic Parka, of the Lauryn Hill capsule collection. All three garments are characterised by bold lettering and strong graphic visuals, especially on the shoulders and the sleeves.
By Peppe Orru
