Art of football
The exciting collaboration between Pepsi® and bBoohoo
In times like ours, when cobranded capsule collections are de rigueur, we salute ‘Art of Football’, the collaboration between the e-tailer boohoo and Pepsi®, one of the most iconic brands in the world. Definitely on-trend, the capsule collection is visually bold thanks to spot-on colour combinations and to prints based on the artwork by five emerging international visual artists, i.e. DIYE from Argentina, Bicicleta Seo Freio from Brazil, DXTR from Germany, Ian Macarthur from the United Kingdom and Kim Sielbeck from the United States, who are part of Pepsi® global communication campaign. Comprising mainly of matching track suits, loungewear items and a number of tops, mainly with skater fit, the capsule collection features colour blocking, tonal repeat prints, logo taped details tiger flock prints and geometric patterns. The focus is definitely on menswear, but there are also a number of womenswear items in UK sizes from 6 to 16 and unisex pieces in sizes from small to extralarge.
Available to purchase now at very competitive prices on www.boohooMAN.com and www.boohoo.com. For more information on the ‘Art of Football’ Pepsi® x boohoo and boohooMAN capsule collection, join the live conversation on #LOVEITLIVEIT.
by Peppe Orrù