Bally
A retro/chic heritage that never goes out of fashion
The luxury brand Bally returns to the limelight with the launch of the Spring/Summer 2018 collection advertising campaign.
Shot in an empty house in London, the images, in perfect harmony with the brand DNA, also fully expresse the brand aesthetics and its retro/chic tones. Reminiscent of the bohemian atmosphere of a bygone era, the clothes and the accessories blend very carefully sportswear elements with refinement, very high product quality with attention to detail.
The campaign therefore succeeds in celebrating with extreme accuracy the heritage of the Swiss luxury brand. Founded in 1851 originally as a footwear manufactures, Bally nowadays offers women’s and men prêt-à-porter alongside a full range of accessories, always characterised by a globally recognised sportswear-inspired contemporary approach.