BENEDETTA BARZINI X RODO

The evolution of style in a contemporary key

Present on all main international markets since 1956, the iconic Italian accessory brand RODO is not only a perfect example of the Made in Italy tradition of excellence but also a very important ambassador of timeless style and elegance across the globe.

The Spring/Summer 2018 collection focuses on reviving and updating some of the brand aesthetic codes, which are indeed recognised and appreciated all over the world. Primarily, the woven printed nappa leather created, which is created by artisans with excellent craftsmanship and consolidated experience.

Benedetta Barzini, one of the most famous Italian models from the early sixties to this modern day, is the face of the new RODO advertising campaign. Perfect incarnation of the brand aesthetics, the legendary model, who worked for Vogue with Diana Vreeland, Irving Penn and Richard Avedon, communicates lightness, irony and contemporaneity while wearing with extreme elegance some of the brand signature styles. Like, for example, the Paris Bag, made of wicker and white, black or orange nylon, and the timeless 60-61 Celebration Bag, a style from the historic archives reissued in colourful nappa leather.