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Singer Pharrell Williams now co-owner of G-Star Raw

Pharrell Williams, the American pop star who wrote and sang global hits such as “Happy” and “Freedom”, has become co-owner of the jeans wear brand G-Star Raw.

Pharrell_Insta

The producer and musician will immediately take charge of the creative overview, taking care of the collection, communication campaigns and business strategies. For the last two years, Pharrell has been collaborating with the brand through Bionic Yarn, a company owned by him, on the RAW for the Oceans project, which turns recycled plastic from the sea into denim. G-Star will continue the partnership with Bionic Yarn and, with the arrival of Williams, the label’s environmental sustainability will remain the main focus for the company’s future. G-Star is distributed in 80 countries; it currently sells 22 million garments and has exceeded one billion dollars in revenue.

Pharrell Williams_co-owner G-Star RAW

https://www.gstar.com/it_it

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