Change your game and amke an impact with Dockers® and Fabio Inka
Take an iconic casualwear brand like Dockers® and match it with an Italian former professional track and field athlete and certified coach and personal trainer. What do you get? The Italian chapter of the #GameChangersbyDockers project.
The Californian brand launched the worldwide initiative to support authentic game changers who share the same values of the brand, young talented go getter entrepreneurs who, by always following their instincts and always being real comfortable in their skins, are changing the way we see, do, perceive things on a daily basis, therefore influencing in a positive way our lifestyle.
Just like Fabio Inka, who invented the Impacto Training programme, a fun and quick way to keep fit in outdoor urban open spaces and parks. In line with current global megatrends, Impacto Training is not only available as a book but also as a TV series and as a YouTube channel.
The #GameChangersbyDockers project fits perfectly within the vision and mission of a brand like Dockers® that, it’s worth reminding, in the mid Eighties revolutionised the way men dressed to go to work by inventing casual businesswear.
by Peppe Orrù
