• Share

Dream, think, and… start-up: the new Dockers® Challengers for this F/W 18

Those who usually compare a cynical projection of reality to anyone who can say that they have achieved a profound goal in life, will have to change their minds: the new F/W 18 Dockers® collection is dedicated to undoing unfounded preconceptions.

By choosing Riccardo Pozzoli  – whose personal ambition has grown above the available resources, measuring up to the job with audacity and determination –  as the mind behind the campaign focused on the Challengers, Dockers® launches a strong message of awareness towards dreaming.

The co-founder of the most followed and influential fashion blog, “The Blonde Salad”, along with Chiara Ferragni, embodies the perfect start-upper: able to transform a dream into an idea and an idea into a company.

The stars of the photo shoot in Milan, and of the season, are the Dockers® Smart Series, which include Smart 360 Flex and the new Supreme Flex. Thanks to the 4-way stretch, khakis are able to bring flexibility to a higher level. The new Supreme Flex are available in the skinny leg model, while you can also find the Smart 360 Flex in a slim fit.

By Sara Baroni

www.dockers.com

R. Pozzoli
_MG_9551
RP
RP

 

 

  • Share