INNOVATION AND WORKING AS A TEAM ARE NECESSARY INGREDIENTS FOR SUCCESS
As clearly and undoubtedly proven by the last edition of White, the unmissable trade show in Milan
Two new locations. A total of 540 brands. An increase of 31% in the number of buyers compared to last year, with a phenomenal increase of 40% for overseas buyers and of 22% for Italian buyers. And a 20% increase in the number of visitors for a total of more than 26,600 compared to September 2016.
These figures speak loud and clearly: they also provide perfect proof of the definitely and undeniably positive performance of the Milanese trade show WHITE during its last edition, which took place from 22 to 25 September.
“The numbers of this edition…give us great awareness of what WHITE represents today and also of Milan’s potential when we all work as a team,” commented Massimiliano Bizzi, the founder of WHITE.
The reasons for this recent success? First and foremost, innovation and research that, as usual, permeated in-depth all different aspect of the trade show and the focus on the know-how and the undeniable qualities and specific skills of Made In Italy. As well as adding an extra day so that the show took place in the course of four days rather than three as previously and the debut of a new location in via Tortona and within the Camera Italiana Buyer Moda.
The next appointments with WHITE are in Shanghai from October 13th to October 15th, in Milan from January 13th to January 15th 2018 with the Autumn/Winter 2018 men and women collections and pre-Fall 2018 collections, and then again in Milan in February 2018 during Milan Fashion Week.
by Peppe Orrù
