The First Bag by Elisabetta Franchi: a symbol of sculptural minimalist essentiality
By Francesco Maffei
Elisabetta Franchi has an amazing new development in store for its many loyal fans: the First Bag is available for purchase in all the mono-brand boutiques and online from Thursday March 8th. ”First as foremost, unique, must-have”: a bag that stands out thanks to its linear design, extremely clean volumes and the same minimalist aesthetics that is infused in the DNA of a brand that has always been aiming for a dazzling elegance, achieved especially thanks to Made in Italy craftsmanship.
The First Bag is designed as a self-sufficient accessory, capable of determining the look of any outfit thanks to its versatility in terms of style and design. Available in different Elisabetta Franchi signature colours and in three different sizes, it is a fully-fledged design object capable of transforming itself for any eventuality: by removing the front flap, for example, it becomes a perfectly capacious shopper with some compartments that remain visible.
“Sublimating beauty in a single concentrate of pure essentiality is the philosophy that gave rise to the new First Bag by Elisabetta Franchi”.