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The bold, avant-garde inspiration of IMPETUS

An arrogant projection into the future, rich in adrenalin and far from any social judgement: this is how the new collection from IMPETUS is presented, a brand with an open, brash mentality whose creativity is poured into a series of underwear with a strong avant-garde inspiration.

The source for this inspiration is the current sociological context, in which every tactic linked to the old clichés is promptly updated in a new communicative style. New attitudes, interactions and personal style communication lead the brand to explore the boundaries of its know-how with determination, enriching its products with digital prints, vibrant colours and the use of TENCEL. The models proposed stand out for the briefs and boxers in various lengths. The I AM WHAT I WEAR collection explores the boundaries of creativity, proposing a visual impact that really leaves an impression.

 

By Sara Baroni

www.impetusunderwear.com

G31-P226G31-G41
G21-2153G21-D99
G24-2154G24-D99
G30-2153G30-B51
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Fashion Shows

Agatha Ruiz de la Prada - Madrid

upcoming fairs and events
Oroarezzo

AREZZO (ITALIA)
04 May - 07 May 2019

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14 May - 17 May 2019

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