Milano Unica inaugurates e-milanounica, the b2b info-commerce dedicated to professionals of the textile and apparel industry. e-milanounica is an exclusive platform, namely an extension of the traditional trade show into the digital world, favoring the matching of demand and supply also after the end of the exhibition. The project was made possible thanks to the partnership between Milano Unica and Pitti Immagine, combining their expertise to achieve the common goal of promoting the textile and apparel industry. Based on a jointly designed concept developed on the digital platform of Pitti Immagine, Milano Unica developed a project, covering all the aspects that relate to marketing, content and promotion, tracing also the guidelines for its future development. e-milanounica marketplace will go online in its pilot version on February 8, 2019 and will become fully operational with the July 2019 edition of Milano Unica. Please note that e-milanounica is reserved for exhibitors participating in the project and buyers selected by Milano Unica.