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Milano Unica China in Shanghai, bets on an earlier date

The decision to move up the date of the 14th edition of the trade fair held in September in Shanghai – in collaboration with Messe Frankfurt, the organizer for Intertextile, the world’s largest textile fair – was rewarded by the turnout and quality of the visitors who attended. The presence of the 42 exhibitors, who proved to anticipate the needs and trends of the market in a difficult and complex reality such as China, was positive for the contacts initiated and the orders placed, despite the fact that the last day of the exhibition corresponded with the beginning of a traditional Chinese holiday, and there is a concern for the decline in consumption trends on a global level expected for the first half of 2019. China is a country that makes it possible for the demand for traditional men’s fabrics to grow along with that for fabrics and accessories for women and children. New opportunities are confirmed in the numbers for exports to China, no longer only driven by combed wool but also by cotton fabrics, knitted fabrics, and carded wool, partly tied to the growing leisurewear market. With Milano Unica, Italian excellence in textiles travels around the world.