MOLO: from Denmark to the world
The Molo Spring/Summer 2019 collection seems to be thought and designed for young explorers of both genders and inspired by different sources, from the Mediterranean to Alpine countries whose typical flowers are printed on sweaters, dresses and shorts similar to culottes. The colours are vivid, with a predilection for coral, lavender and deep green. The sweaters in blue, red and cream are similar to the striped sailor tops seen on the menswear and womenswear catwalks, just as the sweatshirts and the hoodies with large slogans and words.
The inspiration sources for these authentic explorers also come from Paris, definitely a favourite destination, as well as Mexico, the southern United States of America and tropical islands. A collection that fits perfectly within the most relevant seasonal trends.
Specialised in apparel for kids from 2 to 16 years old, Molo was founded in 2003. Since then, the Danish brand has developed internationally with a retail portfolio of 11 mono-brand stores and over 700 retailers in as many as 40 different countries across the world.