“Never felt this good”: Ornamental Conifer interprets a new motto for Lee®
What can be better than a motivational motto with ironic and fun graphics surrounded by colourful designs to tackle the greyness of autumn? Optimism is the key of the new limited edition capsule collection by Lee®, the world-famous denim brand that is currently celebrating its 125th anniversary.
The Autumn 2017 capsule collection was created in collaboration with the artist Nicolai Sclater, also known as Ornamental Conifer, whose vivid colours artwork can now be admired in new fantastic fonts carefully designed to better represent the motto elaborated for the new capsule collection of Lee®, i.e. “Never felt this good”.
The commission could not have fallen into better hands than Sclater’s who was able to give free rein to his creativity and to represent to its best the spirit of the denim brand, always focused not only on jeanswear but also on slogan T-shirts.
The limited edition capsule collection comprises of T-shirts, skinny jeans, a denim jacket and a biker jacket on which the new motto is matched with the delicate image of a water droplet, the symbol of the street artist and of his distinctive style.
By Sara Baroni
www.ornamentalconifer.blogspot.it
