A new symbol of quality and refinement: the New Balance x Woolrich sneakers
Quality, refinement and exclusivity. When the cornerstones for the creation of a new product are these and New Balance and Woolrich are the brands behind the project, it is inevitable to be pleasantly surprised by what must be one of the most anticipated launches of the season.
Fascinated by the wealth of high quality materials offered by Woolrich, the American company leader in the production of high quality wools, New Balance shared with Woolrich his experience in sneakers production.
The starting point of this impressive coobranding is the idea of updating the iconic 997 sneaker style. The new version is made of premium quality nubuck leather matched with a characteristic Woolrich wool for the upper, tongue and back.
The very high quality of the materials is combined with the different heritage of the two brands resulting in a product that becomes an emblematic symbol of high quality and sophistication.
The New Balance x Woolrich sneakers are going to be available for purchase from October 28th at selected retailers where it will be also possible to buy a Woolrich wool blanket in the same tones of blue and grey of the sneakers
By Sara Baroni
