Roy Roger’s and his New York couple.

Roy Roger’s, iconic Italian denim brand since 1952, presents the autumn-winter 2015-16 campaign, shot in New York with testimonials the lithuanian Janis Ancens and the dutch Bregje Heinenn, symbolic modern couple.

“I chose New York because it is a city that belongs to our world, and because it is intrinsically international. It represents everything that I feel Made in Italy ought to stand for: the capacity for renewal without abandoning the classic and a contemporary interpretation“, explains Guido Biondi, creative director of the Sevenbell Group.

The campaign, seen through the eyes of the anglo-french photographer Philip Gay, captures with elegant naturalness the essence of a couple living in New York, homing in on moments of their free time as they walk along Park Avenue.

In details, the shooting:
Creative direction: Guido  Biondi,  Vicky Trombetta / Dcollectif
Photographer: Philip Gay
Stylist: Benjamin Sturgill
Models: Breje Heinenn [The Lions NY] & Janis Ancens [Elite Milan]
Production: Laura Motta / 2DM Management
Location: Manhattan, NY
www.royrogers.it