Maria Grazia Chiuri and the women’s empowerment on catwalk
The British Fashion Council and Swarovski have announced that Maria Grazia Chiuri will receive the Swarovski Award for Positive Change at The Fashion Awards 2017, on Monday 4th December at the Royal Albert Hall in London.
The main goal of the brand Swarovski is to promote a more sustainable future for all of us. That’s the reason why, in the year in which the cultural change is based on equality and women’s empowerment, Maria Grazia will be celebrated for her successful creative achievements and for her contribution to female empowerment within fashion. The award, presented for the first time, last year, to Franca Sozzani, recognises and celebrates individuals who have made a positive impact on society.
As the first female Creative Director in Dior’s history, Maria Grazia Chiuri has created a new chapter for the French luxury house, being inspiration for designers from all over the world, having brought the debate around female empowerment to the fashion runway.
Her collections connect fashion to feminism, always responding to the current political climate. With a vision of women resonating with that of Monsieur Dior, Maria Grazia Chiuri has managed to translate the brand’s heritage to fit a modern woman’s life, commenting “I am delighted and very honoured to receive the Swarovski Award for Positive Change. The feminist movement that has been mine for the longest time has finally struck a resonant chord in society, and this recognition sends a powerful message to all women battling on a daily basis.
Nadja Swarovski has added: “It is our great pleasure to recognize Maria Grazia Chiuri’s inspirational creativity and positive impact with the Swarovski Award for Positive Change. As Christian Dior’s first female Creative Director, Maria Grazia has combined her own longstanding commitment to female empowerment with true creative magic, to bring today’s most vital conversations to fashion’s front row.”