Rossignol news for Winter 2017/2018
Atelier Course, a revolutionary ski clothing line for men and women, is Rossignol’s first seasonal novelty.
Synthesizing the maximum evolution of the brand in terms of innovation, performance, quality and design, it is proposed as equipment and clothing that will make the difference on the snow courts. New silhouettes, a ‘sensor support’ technology and details in carbon fiber meet style and anatomical stretch structure of the skier’s garments and tools.
Important communication for Rossignol, the #urbanescape campaign, produced by Publicis Paris, starring the olympic champion of Biathlon Martin Fourcade, winner, for the sixth time of the world cup and 5 medals at the 2017 world championships, is a line that wants to surf the city, leaving behind a vivid trail of red and blue dust, iconic colors of the brand of Grenoble. A collection of retro shapes and avant-garde fabrics, ready for challenges in the mountains and in the metropolis.
Both lines will also be on sale in the new flagship store in Oslo, designed by the L + L architects studio, at number 2 of Holmens Gate, where one can experience a 360-degree experience of the brand’s DNA. With three new sales methods: StoreToDoor, order in-store and receive free at home; Click & Collect, buy online and collect the products in-store; Workshop, personalized service.
Rossignol Group, led by Bruno Cercley, is based in the French Alps, near Grenoble, and includes Rossignol, Dynastar, Lange, Look, Risport, Kerma, Time, Felt Bicycles and Raidlight-Vertical; each brand defined by its own distinctive identity, inspired by mountain scenarios.
Rossignol Apparel, led by Rossignol’s CEO Alessandro Locatelli, represents a consistent evolution in the sport chic lifestyle universe.