Challenger shines with Swarovski
A creative collaboration and a path aimed at excellence distinguish the charm of Challenger garments, strengthened by that prestigious manual skill that still exhalt the real “Made in Italy” or, as in this specific case, the “Made in Modena”
In an entrepreneurial perspective habitually based on mass consumption, the quality of the materials remains a utopia destined for a few elite brands, able to absorb the costs of raw materials thanks to the prohibitive prices of the finished product. The reality of Angelo Giovani, owner of Challenger, becomes therefore a source of interest and territorial pride: the Made in Modena SME able to offer products with an appreciable quality to the general public.
The entrepreneurial choice goes through the attention paid to the customer, which is translated into a meticulous search for excellence. Treating a sporty-chic product that revolves around a series of elegant stylistic cuts in typically sporting raw materials, one of the main enrichments is given by the use of authentic Swarovski crystals, appropriately certified. This particular kind of approach to quality differs in the superiority of manual work done by the expert hands of the model maker Silvia Bonacini.
Once inside the shop in Via Regina Pacis 92 / A in Sassuolo (Modena), the utopian journey into the world of Challenger continues, in fact, in the in-store modeling laboratory, where creativity and entrepreneurship give life to the comfortable models of men and women collections. Tailoring and dexterity continue, in this reality, to be the distinctive point of a luxurious product with accessible costs.
