The Mischka Aoky pop up store in Milan
Mischka Aoky, the Australian label specialised in haute couture for young girls, opens a luxury pop up store in Milan on November 30th with an official party from 18.00 to 21.00.
The temporary boutique will be located in the Boscolo Hotel in Corso Matteotti for the entire month of December. A display space is going to be turned into a boutique with a window overlooking the famous Milanese shopping street.
The pop up store will host and offer the precious creations that are part of the collection designed by Winnie, the creative director of the brand. Angelica De Guglielmo, worldwide commercial director of the brand, strongly believes in the opening of the luxury temporary boutique in Milan “Mischka Aoki is already available in the best childrenswear shops in the world and in the most prestigious international department stores such as Harrods, Harvey Nichols, Saks Fifth Avenue” says De Guglielmo who continues explaining, “In Milan, fashion undisputed capital and the location of Mischka Aoky commercial offices, there wasn’t a store worthy of our products and able to meet the demands of the many customers who, after seeing our wonderful clothes in the display space at Boscolo Hotel, were constantly asking where the boutique was”. De Guglielmo concludes “The Boscolo Hotel, a perfect combination of exclusive luxury and 5-star location, is the ideal choice for Mischka Aoky. Retail expansion is the next step for our brand: we are already considering opening mono brand stores towards the end of 2016. Obviously, the opening of a Mischka Aoki boutique/atelier in the Quadrilatero della Moda in Milan is something that we hope to achieve in a short time”.