Amo il Lino 2019
The AMO il Lino campaign and the exhibition that told the story of linen at Palazzo Bovara
The AMO IL Lino campaign, organized by the European Confederation of Linen and Hemp by Celc, in collaboration with the Lino/Smi section and Elle Decor magazine, is an opportunity to promote the characteristics of linen in all sectors of use and in all its markets. Linen, a fiber that has become a perennial witness of well-being and naturalness, proximity, durability, and traceability, is used not only in fashion, but also in design, interior decoration, and also technical applications for high-performance composite materials. The campaign was designed to answer questions about this fabric but, above all, to convey to consumers the European Linen’s unique profile. Linen as the heart of the promotion campaign, AMO IL LINO, previously held from May 3rd to May 10th at Palazzo Bovara for a 100% Linen experience. An exhibition that is both educational and emotional, highlighting the relevance of linen and the Italian and international know-how that are at its origin.