Armani: a new boutique in Florence

The Armani Group announces the opening of the new Giorgio Armani boutique in via de’ Tornabuoni 83/r in Florence, right in front of Palazzo Strozzi. Previously located at number 48/r, the new boutique now extends over an area of ​​250 square meters on a single floor and gains greater visibility thanks to the nine shop windows that overlook one of the most elegant streets in the historic center of the capital of Tuscany. Conceived by Giorgio Armani and his team of architects, the new store concept respects the original architecture of the building. The spacious and luminous space is developed in a succession of rooms connected by elegant portals with a platinum-colour finish. All the rooms have been customized: the floor panels, different in each room, are matched with both the silk panels on the walls and the window curtains, which are also coordinated with the colours of the floors. The light and curved with rounded corners furnishings and display units are made of resin and platinum-colour metal. The seats, lamps, coverings and carpets all belong to the Armani/Casa collection.