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Bubble London: Back to classics

The last edition of Bubble London provided, as usual, a very clear summary of the strongest and most relevant  trends for the Autumn/Winter 2018 season.

Held at the Business Design Centre in London from the 28th to the 29th of January, the latest appointment with the biggest children’s fashion trade show in the United Kingdom highlighted the importance of an approach focused on the most classic items in babies, children, kids and teenagers wardrobes.

Like, for example, the revival of the iconic princess coat, as suggested by The Great Baby British Company, the renewed focus on velvet and corduroy, as exemplified by Dotty Dungarees, the new interest in handcrafted knitwear, often inspired by typical Fair Isle and Scandinavian patterns, as in the case of The Faraway Gang.

Needless to say, this new instant classics revival sits perfectly well alongside the usual urban/street approach, more often than not characterised by ironic slogans, epitomised by the likes of Kidult and Co, Wildchild, Another Fox, Lazy Baby and Well Grounded Co.

A special mention to the collections by Barn of Monkeys and by Barcelona-based label Suindiatic, to Selfie Clothing for its garments that stimulate children’s creativity, to the outerwear and rubber boots by Grass & Air, to the high visual impact apparel by Zero and Beyond, to the wonderful prints by brand new label Small Stories. And even if the colour palette for the next cold season is mainly focused on muted and dusty gender neutral tones, there is also space for bright vivid hues for the allover prints filled of irresistible energy of the new collections by Rosalita Senoritas, Happy Calegi and Agatha Ruiz de la Prada Baby.

Once again, Bubble London presented a very strong selection for newborns and babies including the collection by Tane Organics, the knitwear by Scarlett Ribbon Merino, the thermal regulating onesies by Bamboo Kidz, the toys and blankets by Swiss label Petit Stellou. The back to classics approach for the younger children was perfectly interpreted, among others, by Pureté…de Bébé, Mebi, Baby G, Coco Collection, Kissy Kissy, Minhon, Isabella, I Piccolini and My Little Shop.

Last but certainly not least, the teething toys and accessories by Squidge & Pip, Blossom & Bear and Nibbling, the customisable multi sport headgear by Egg, the knitted toys made of bamboo yarn by Attic, the hair and bath products by Dandydill Way, the skincare range by Harry & Rose and the super adorable knitting kits by Stitch & Story.

Bubble London confirms once again its truly international spirit with the presence of contingents from all over the world, including Italy, France, Spain, the Netherlands  and all Scandinavian countries. As well as Portugal, which was represented by 11 labels including DOT, Just Lovely, Chua, Phi Clothing, and Peru, whose line-up included Potitos, Figi’s, Adriana Mae, Petit Voyageur and Q’uinti.

The next appointment with the biggest children’s clothing, accessories, homeware and lifestyle products platform in the United Kingdom is scheduled to take place from the 15th to the 16th of July at the Business Design Centre.



by Peppe Orrù



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