Borsalino Made-To-Measure Experience

Throughout the world, Borsalino promotes its savoire-faire of the ‘Made To Measure‘ line by bringing itinerant the experience of the personalized hats.

After Lodenfrey’s in Munich, the trunk guarding Borsalino’s craft secrets chooses Paris’s department store Le Bon Marché and will continue to serve in the major international capitals.

Customization takes place with the handcraft work of artisan masters: three different measures of stretch, materials, colors, ribbon, lining and moroccan, until the encryption with client’s initials in gold foil.

To celebrate the 160th anniversary of the foundation, Borsalino edited ‘Siur Pipen’, an exclusive limited edition of 160 hat copies bearing the nickname of Giuseppe Borsalino, in a peacock-colored vicuña felt with an elegant astrakan blue and tobacco ribbon, closed by the bow in typical canneté. The interior is hand-finished with a tricolor satin lining and leather Moroccan embossed with the Borsalino Antica Casa logo, the name of the hat and the progressive number of the print.

Enclosed in the sophisticated box with removable lcurtain, embellished with a mirror and a brush designed to care the felt, personalized with customer’s initials.

The ‘tailored’ hats and the limited edition ‘Siur Pipen’ are available in Borsalino boutiques and on the official website www.borsalino.com

<Barbara Tassara>