British Street Culture: new capsule collection for Woow Wood and Reebok Classic

The new capsule collection by Wood Wood and Reebok Classic comprises of an assortment of iconic sportswear silhouettes updated with the sophisticated streetwear aesthetics by Wood Wood. The starting point of the new range, which will be launched globally on November 28th, is represented by the 1990s, a time when the popularity of British street culture and the focus on sportswear reached their peak. Wood Wood reworked several sportswear classic styles with technical details and fabrics, giving the collection a strong contemporary touch. Inspired by the story of Reebok Classic, the Wood Wood design team combined Reebok visual heritage with the increasingly expanding Wood Wood graphic archives. The result is a perfect blend that perfectly represents both brands. Among the pieces worth mentioning, the tracksuit with white prints and technical zippers and the sneakers in muted grey.