Buccellati returns to the Biennale des Antiquaires
After 15 years, the Maison of fine jewellery will return to the Paris Fair, scheduled for September at the Grand Palais.
This year, the Buccellati Maison of fine jewellery will take part in the Biennale des Antiquaires, which will be held at the Grand Palais, in Paris, from 10th to 18th September. The brand will return to the Biennale after about 15 years, and present an exquisite jewellery collection created especially for the important Parisian appointment.
The new collection will be shown during the fashion week of the French capital with a partial preview, and revealed completely at the Biennale. The star feature will be the tulle, a process that is the Maison’s veritable trademark, but also beautiful diamond earrings and necklaces.
The brand is planning to expand strongly in the United States and the Middle East: in Dubai (United Arab Emirates) it already has two spaces, one at Bloomingdale’s and one at Harvey Nichols.
A direct shop in Hong Kong and one in Macau are also in the plans. In the Chinese territory, Buccellati also plans to expand to Beijing and Shanghai, while preparing to re-open the Italian flagship store in Via Montenapoleone, Milan, in the heart of the Fashion District.
Gianluca Brozzetti has been the new CEO of the company since mid-2014: “He is a volcano of ideas – said the director of communication of the brand, Maria Cristina Buccellati – and managed to infect all of us with his motivation and enthusiasm. We are working very well with him, as the sales data and future predictions show. ” Buccellati will celebrate 100 years of activity in 2019. For this important anniversary, the company intends to carry out a major retrospective in London, where it opened eight years ago, obtaining excellent results ever since.