The colours of Capri
The styles in the latest Athison communication campaign for the Summer 2018 season are once again the signature shoulder bag and the handbag. However, their colours have now been changed because inspired by the enchanting island of Capri. This is in line with ’The Colours of Athison’ range, which takes inspiration from the typical colours of some iconic Italian cities and towns. “We decided to focus on colour because we believe it to be one of our strengths since we dye everything in-house using only completely natural water based dyes”, explains the communication manager Giulia Battistini. The Spring collection was inspired by Venice, while the upcoming Autumn and Winter ranges are instead inspired by two other beautiful Italian locations, i.e. Siena and Cortina.