Contemporary Pop Gallery and Collections by Jeremy Scott

Moschino opens in Via Sant’Andrea in Milan, the new flagship store designed in collaboration with Jeremy Scott, its creative director, as a kind of contemporary Pop Gallery.

Even the furnishings are inspired by objects and iconic signs of the brand, interacting and magnified.

This experience of complete and compelling purchase that brings together the collections Moschino and Moschino Boutique , ranging from ready- to-wear Man and Woman, the child, to accessories, from textiles to beachwear, from jewelery to perfumes and eyewear .

The store is on two floors: the ground floor is entirely dedicated to the Couture line, while the first floor houses the proposal Man, Moschino Boutique and Baby Kid & Teen , for a total area of 700 square meters. (see images).

This is the third boutique in the city, after the space of Porta Nuova ( Garibaldi ) and the one in Corso Venezia .

The men’s collection autumn-winter 2016/2017 is dedicated to Pop Art, with bright colours, flowers and crosses prints, punk details, denim  total looks, lettering, iconic accessories like boots, sunglasses, backpacks and hand bags, caps.

We photographed some representative look in the images below .

Photo by Ivan Genasi , styling by Giorgio Ammirabile , grooming Giuseppe Lorusso and model Milos Dragicevic @ NoLogo

at Erreci Studios Milan.

Printed coat, pants and hand bag by Moschino

Printed bomber jacket and T-Shirt by Moschino

Printed sweater, denim jeand and hand bag by Moschino

Blazer, Shirt , pants denim couture by Moschino