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Deglupta: the world seen through art

Pure creativity in order to make handcrafted products ranging from clothing and accessories to furnishing

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To see the world through the privileged position of art. This is Deglupta mission, the Italian company that utilizes exclusively artistic creativity to make craft items ranging from clothing to furnishing. But it is also much more than that.

The Deglupta project is in fact much more unique and challenging. Paintings by professional or amateur contemporary artists become the raw material through which the brand builds authentic emotional products that aim to highlight a new way of experiencing art characterized by dynamism and practicality.

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A major role within the project is played by nature, the primary source of all artistic media. As a matter of fact, the brand is named after the Eucalyptus Deglupta, also known as Rainbow Tree, a rare tree-like plant characterized by a magnificently colourful bark comparable to a rainbow that grows exclusively in the Philippines, Indonesia and Hawaii. It is also the recurring motif of the artists’ works and each tree with its specific anatomy, is pregnant with meanings and symbols for Deglupta. For example, the roots represent the artists, the essential starting point for the realisation of each product. Each painter, albeit with a different style and technique from the others, is united by the passion and the will to make art, the driving force of the initiative, represented by the tree trunk.

The diverse artistic expressions spread out like the branches whereas the leaves are the end products of many different kinds: from furniture objects and clothing items to accessories and tools and many others, depending on taste and needs.

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Intuition, passion and creativity give life not only to a brand but also to a new concept that involves the end customers. When buying a Deglupta product one needs to be fully aware that each piece is a unique work of art: not just a simple object but a genuine painting disguised in various different shapes. By evoking nature Deglupta, which is always open to painters eager to share their inspiration, tries to make art the undisputed protagonist of our daily lives. The idea of a painting no longer accessible simply by contemplation and observation can change our evaluation criteria of artistic products that have now become part of our daily lives.

www.deglupta.it

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