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Emporio Armani and Shawn Mendes for the new touchscreen smartwatch

Emporio Armani collaborates with Shawn Mendes, Canadian singer-songwriter and musician, testimonial of the watchmaking world of the fashion and lifestyle brand for the entire year 2018. The artist photographed with the new touch screen smartwatches Emporio Armani Connected and other models in the collection, will wear them also during the live tour of the new LP content 14 pieces, including the great international hit In My Blood, number one on the Billboard Top 200 ranking.

Shawn is a perfect ambassador for Emporio Armani, with his fresh and innovative spirit, his energy and the passion for the brand “declared Giorgio Armani.

The images and videos of the campaign were made in Toronto by the photographer Ugo Richard and the director Francesco Meneghini.

The watches can be purchased online starting from August 2018 on armani.com, in selected department stores and at Emporio Armani stores all over the world.  <BT>