Fiorucci special guest at White Milan

The brand will present the Spring/Summer 2019 collection at the prestigious Italian trade show as part of its global relaunch

Fiorucci was chosen as a special guest for the next edition of WHITE Milan, scheduled to take place from September 21st to 24th. Fiorucci is an all-Italian story, which began in Milan in 1967, when the unequaled Elio Fiorucci, who was defined the “champion of democratic fashion”, revolutionized fashion with his free thinking and passion for the arts. The brand was acquired in 2015 by Janie and Stephen Schaffer, who took over from Edwin Jeans, which holds the digitized archives and the original graphic material. For the first time since the global relaunch, Fiorucci is back in Milan with a spectacular special area at WHITE in Tortona 27 Superstudio Più, where the spring/summer 2019 collection will be showcased to international buyers and press. A pop up store in the new location of WHITE Tortona 31 Archiproducts will be selling the Autumn/Winter 2018 collection, played on brilliant holographic fabrics combined with jersey, vinyl, denim and on T-shirts and oversize sweatshirts with the iconic signature little cherubs prints. The new creative direction of the brand has already aroused the interest of numerous international celebrities such as Will.I.AM, Brooklyn Beckham, Kendall Jenner, Gigi Hadid, Kourtney Kardashian, just to name a few. Fiorucci focuses on key features such as irony, Italian heritage, cross-pollinations with art and music, following a multi-channel strategy, which began with the opening of the award-winning flagship store in  Soho in the heart of London.

www.fiorucci.com

www.fiorucci.com