Gucci PREFALL 2018

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A fan of horror films, the Gucci girl follows in the footsteps of one of the most famous directors of this genre, Dario Argento, through the streets of the Eternal City and the lo- cations of several memorable scenes from films like “Deep Red” or “Inferno”.  From the Casina delle Civette Museum to the Quartiere Coppedè District, from the George Eastman Dental Hospital to the Mediterraneo Hotel. Different styles and different eras dialogue in a kaleidoscopic ensemble, creating a lexicon that is a perfect representation of the last tale imagined by Alessandro Michele, made up of references from yesteryear and a glamorous mood that is quite contemporary.