Video games and italian museum: Labo, a new initiative by Nintendo
“Assemble, play, discover” is the slogan of a new interactive experience with unmissable creative workshops for both children and parents: first stop? The Città della Scienza in Naples.
Playing is a tremendously serious matter: it is the best way to discover, comprehend and learn, especially for children. In a country like Italy, where 57% of the population regularly plays video games, the educational potential of such a medium is as many as 17 million people. And that’s why Nintendo, world leader in the creation and development of interactive entertainment and always attentive to the formative aspects of its products, decided to have an official presence into a number of Italian museums with Nintendo Labo, a new line of interactive experiences based on playing and discovering. From Milan and Rome to Genoa, Perugia and Naples. Five cities and five museums where children and adults are going to be able to enjoy themselves tremendously by taking part in workshops that, by combining learning with fun and by mixing analogue with digital, will try to eliminate the technological gap between parents and children and to involve the entire family. The first stop of the remarkable initiative is the Città della Scienza in Naples: every weekend from May 5th to June 24th at Corporea, the first Italian interactive museum focused on the human body, health and medical prevention, as well as in other exhibition areas, children and adults are going to be able to discover the innovative Nintendo Labo and its completely new approach: learning while having fun. Video games fan of all ages can turn simple cardboard sheets into interactive creations called Toy-Con, designed to work with the Nintendo Switch and Joy-Con controllers. Whether it’s a fully functional 13-key piano or the handlebars of a motorcycle, a robot, a house or a fishing rod, the objects will be animated on screen and reveal all the secrets behind its revolutionary technology as if by magic. An unmissable opportunity for all Italian video games young fans as well as an invaluable resource for their parents.