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An truly exciting and original store whose selection of clothes, shoes and accessories is chosen thinking and catering for a clientele comprising of “fashion gourmands and foodies enjoying a playful and full-filled destiny”.

Here is, in a nutshell, the vision and the mission of L’Échoppe. Located in the heart of the vibrant Minato-Ku area in Tokyo and with a minimalist decor by CUT studio, the unique multi brand boutique stocks niche labels such as Re-Purpose, Hed Mayer, Reebok x Garbstore, Buffalo Systems, Ashley Rowe, Kire Jones, Fan Mail, World Bazaar, Sunnei, Wayside Flower, Res Ipsa, Grenson alongside vintage Cartier watches.

Part of the retail portfolio controlled by Baycrew’s Co, L’Échoppe has created exclusive capsule collections with the likes of Fred Perry, Lee and Elmer Gomer.


by Peppe Orrù

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