Levi’s® and Jordan Brand by Nike: character, heritage and craftsmanship
An irresistible flow of pure dynamic energy is about to appear on the streetwear horizon thanks to the remarkable collaboration between Levi’s® and Jordan Brand by Nike.
The Jordan signature sporty style assumes a denim blue colour, most probably the most iconic and famous colour ever, and reaffirms values such as craftsmanship and quality worldwide associated with Levi’s since 1873 and with Nike since its inception.
The collaboration between the two brands reinvents their origins by matching the iconic design of the Air Jordan IV sneakers with the authenticity of the Levi’s® heritage expressed in the Levi Strauss & Co. denim Trucker Jacket.
Embellished by gold stitching and paper patches with the Jumpman logo on the shoes tongue, the sneakers are made of the same denim, with the same wash and threads, of the Jordan Reversible Trucker Jacket. Characterised by the use of the red Flight Suit material typically associated with the Jordan range and of the iconic Levi’s denim, the reversible jacket sports red Flight Suit material inserts, Flight silicone logo on the back, branded dark-copper shank buttons. The limited edition capsule collection is available online and at very selected multi brand retailers across the world.
By Sara Baroni
