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Mafrat opens first Moscow boutique

The brand inaugurates first Russian store, a luminous space animated by playful elements.

On September 25th, Mafrat inaugurated its first Russian boutique. The new retail space, resulting from the partnership with Gruppo Magia Detstva, is located in the prestigious Zentralnyi Detskij Magasin on the central Lubjanka Square in Moscow.

The store, which spreads over a 120 square meter surface, provides an extremely luminous format animated by playful decorative elements recalling puzzle pieces and offers to its clientele all the brands manufactured and distributed by the historic Italian company.

The opening ceremony included an exciting fashion show organized inside the shopping mall, which registered the presence of many notable personalities including representatives from the ICE and the Italian Embassy in Moscow. This was yet another step in Mafrat’s unstoppable expansion project, which on the national front will bring to the opening of 60 “Quore” brand-name stores by the end of the year.