MAGIC JAPAN
Japan’s leading fashion fair is back with surprising new opportunities
by Roberto Iemmolo
When the world’s largest fashion event, MAGIC, collaborates with the JFW International Fashion Fair, Japan’s leading fashion exhibition in Japan is born: IFF MAGIC JAPAN.
With its fourth edition, from September 26th to 28th, 2018, MAGIC JAPAN confirms its important position, presenting over 13,000 major retailers, department stores, and distributors from Japan and all of Asia, with 300 Japanese and 150 international brands.
Many innovative ideas make up this fourth edition, such as the long-awaited and exclusive DENIM LOOK area, where you can find the best in Japanese denim, and Pinky Tokyo, which introduces Tokyo’s Fashion & Lifestyles worldwide. A unique area created by Japanese designers to inspire international buyers.
The CONSCIOUS AREA invites visitors towards the awareness that craftsmanship creates sustainability, while ART in MAGIC is a creative lounge space where art connects with fashion, and NUIGURUMI is a world of art and imagination created by doll-making artists.
Finally, for the first time, the fair will present MAGIC KIDS, an area dedicated to articles and clothing, of local and international origin, for babies and children.
Unlike traditional fairs, MAGIC JAPAN offers a unique occasion where you can meet with top participating retailers before the show for a free Match-Making private encounter. Retailers will review brand information to then decide which exhibitors they want to meet.
Through its previous three editions, this fair has proven to be a high-profile showcase where the best Japanese fashion brands and designers can promote themselves in Japan and in the global market, while the fourth edition of MAGIC JAPAN is also full of new opportunities, preparing the ground for next year, when the fair will be held from March 13th to 15th, 2019.
