An important agreement between Follie’s Group and Manuel Ritz
The brand makes its entry into the already pleasantly crowded family of the Neapolitan group that will develop an entire collection for children and teenagers up to 16 years
After the undeniable success of the previous licensing projects with Byblos boys&girls, Paolo Pecora, Le Bebé Enfant and Peuterey Baby, Follie’s Group announced on the occasion of the new edition of Pitti Bimbo the prestigious and important Manuel Ritz kidswear worldwide license agreement with Manifattura Paoloni Spa, the company from Marche, Italy.
From A/W 2017, Follie’s Group will create an entire total look collection for children and teenagers from 0 to 16 years that will be characterized by different and multiple usage possibilities.
A merchandise heterogeneity that blends wonderfully with the uniqueness of the Manuel Ritz style, a menswear brand that caters for modern cosmopolitan men by reinterpreting the unique taste of Italian traditional tailoring through the unexpected and highly innovative use of materials, fit, details.
Follie’s Group, which, as witnessed, has already starred in a number of children’s wear licensed projects at international level thanks to its consolidated know-how, the experience of its management, the continuous search for new materials and inspirations, broadens further the portfolio of its fashion offer focusing, of course, on targeting additional market segments.
“We are very proud of the recent entry of Manuel Ritz in Follie’s Group family”, said Michele Iovino, general manager of the group, “and especially the partnership with a prestigious and established company such as Manifattura Paoloni Spa. The acquisition of the licence”, added Iovino, “is perfectly in tune with our corporate mission. To periodically develop new projects represents an ever greater stimulus for the company, given the emergence of new professional and business opportunities related to the project. Follie’s Group is a dynamic company managed by young professionals with specific skills who are always ready and excited to accept the challenges of the global market that requires enormous efforts in order to keep up with its ever-changing evolution”.