Michael Kors’ Menswear fast-growing evolution. Photos by Ivan Genasi /Style by Giorgio Ammirabile

 

The evolution of Michael Kors’ Menswear signature pass through Europe with the scope of a commitment to the business in the Continent.

 

 

First, the opening of the brand’s newest flagship store located on Regent Street in London, the largest one in Europe.

The store combines the best of two worlds: an elegant, historic façade with a sophisticated, modern interior that showcases the brand’s signature glamorous aesthetic.

Set on three floors, the shop carries all product categories, Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Menswear, all of them completed with accessories.

The men’s section is located on the lower level and includes the fast-growing menswear line, with a wide assortment of modern sportswear, suede and leather outerwear, dress shirts and ties, bags and small leather goods.

 

 

Second, the brand is looking for new cobranding partnership in the areas that appeal Men lifestyle. The global luxury lifestyle brand  announced a new partnership with McLaren-Honda, becoming the official jet – set lifestyle partner of the world championship Formula 1 team. John D. Idol, chairman and chief executive office of Michael Kors, worked in the direction of a growing men’s lifestyle brand and The Formula 1 audience is a prime opportunity and an exceptional representation of the Michael Kors man: sophisticated, international and successful, with an appreciation for living life in the fast lane.

To celebrate the launch of the partnership, Michael Kors has created a limited edition men’s black leather jacket, white T-shirt and black slim-fit pants (in the picture).

 

Third, and so important, the fast-growing Menswear Line, season by season, into a full range metropolitan and luxury lifestyle.

We shooted some looks of the fall-winter 2016-2017 Menswear collection:

 

• Parka, turtle neck sweater, pants, backpacker and boots
• Coat, scarf and fur hat, zip turtle neck sweater, pants and boots
• Zip sweater, backpacker and IPhone device

 

Photos made by Ivan Genasi, style by Giorgio Ammirabile, model Lauren Groenewald @L’Uomo Elite, grooming by Giuseppe Lorusso, location Erreci Studios Milano.

 

 

<barbara tassara >

 

• Parka, turtle neck sweater, pants, backpacker and boots by Michael Kors

• Coat, scarf and fur hat, zip turtle neck sweater, pants and boots by Michael Kors
• Zip sweater, backpacker and IPhone device by Michael Kors