• Share

MILANO XL: La Festa della Creatività Italiana is taking place in September in Milan

The truly interesting program of Milano XL: La Festa della Creatività Italiana was recently unveiled during a press conference and presentation.

The 11-day long event is taking place in concurrence with Milan Fashion Week from September 16th to 26th and will be entirely focused on Italian excellence.

“Milan XL is first and foremost a great opportunity…an “widened tale” of Italian excellence and creativity. A real celebration – we have called a Festa so to emphasise the value of inclusion, participation, sharing – where everyone is invited to get to know and recognise the inexhaustible creative capacity of Milan and of Italy … we want to tell not only about the content … but also about the form through spectacular installations” said Davide Rampello, the Artistic Director of the project.

The Mayor of Milan Giuseppe Sala reiterated that “The seven installations that the streets and squares of Milan will have the honour to host for the occasion want to be an important recognition of the value of Made In Italy and of innovative capability of the entire country”. The Undersecretary for Economic Development Ivan Scalfarotto commented: “Milan XL is a project of profound strategic value. Culture and creativity are very strong values ​​of our identity and are part of the foundation for the development of our country … the sectors of style that will be represented in Milan in September – amongst fairs, fashion shows, installations and other initiatives – generate a business of over 104 billion euros, of which 64 abroad, and employ more than 600,000 employees in 70,000 different firms”.

Milan XL promises to be a “moment of pleasure in the name of Italian excellence in the world”. The presentation of the event took place in an iconic location in the centre of Milan, namely the Palazzo Marino, the 16th century building in Piazza della Scala, since September 1861 the city hall of the City of Milan.

www.milanoxl.com

5-L'ultimo dono_notte
1- La biblioteca dei tessuti_giorno
3-Il cosmo della bellezza
2-Il salotto delle gioie_dettaglio esterno

 

 

 

 

  • Share