NIKE UNLACED: the future for the most celebrated women’s sneaker in the world

Nike announces the launch of Nike Unlaced, a new concept of online and brick-and-mortar sneakers store, as part of an ongoing programme fo serving and supporting female athletes by offering, for example, more specific styles and sizes. Must-have items in the sport&street segment and emblems of both an athletic and style identity, sneakers are what unites all women who practice sports.

The Nike Unlaced project gives customers the opportunity to access the most exclusive and iconic collections of the brand, such as the Virgil Abloh x Nike The TEN as well as the entire Air Force 1 and Air Max ranges. From personalised styling to VIP experiences including same-day delivery and exclusive hours, the most loyal customers will even “have the opportunity to arrange one-on-one appointments with guest stylists” and with members of the brand creative team to plan which pair of trainers is most suitable and more capable to fully express the personality of the wearer. Also extremely noteworthy, The 1 Reimagined project, the first footwear collection entirely designed by a team of 14 female designers!

The future of sneakers is in the hands of women. The greater presence of an all-female representation will bring new ideas and concepts not only for women, but also for all Nike fans.

Nike has always cared about the future of sport and supports professional athletes all over the world so that their experience can contribute in making the Nike products always innovative, comfortable and suitable for physical exertion. Needless to say, Nike has also always encouraged all non-professional athletes.

www.nike.com