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Outstanding success for Fashion Forward Dubai

 

The latest edition of the three day event was visited by more than 10,000 people

Outstanding success for the ninth edition of Fashion Forward Dubai (FFWD) that took place from the 23rd to the 26th of March. As a matter of fact, the definitive fashion platform for Dubai and for the Middle East was visited by more than 10,000 fashion professionals, buyers, media and selected guests, confirming its status as an unmissable event. The success of the latest edition was summarised by Bong Guerrero, co-founder and CEO of FFWD, with these words: “Our March edition was a resounding success and demonstrates the progress of the platform, of the regional designers, of the regional fashion community as a whole. Together with our partners Dubai Design District and Dubai Design & Fashion Council, we look forward to the next evolution of FFWD with our shared mission to support and nurture the region’s outstanding talent”.

The catwalk calendar included 24 ready-to-wear and haute couture designers and brands and focused on the beautiful couture creations by Michael Cinco, Abed Mahfouz, Amato by Furne One, Hessa Falasi, the prêt-a-couture new interpretations of femininity by Royaled by RH, Ghudfah, Ghain Ghada, By Sadeem and the modern womenswear by Nafsika Skourti, Tair, Lama Jouni, Kristina Fidelskaya, Asya Krasnaya, Hussein Bazaza, Cheyma, Bedouin, Arwa Al Banawi, Anaya. Also on the catwalk, the latest menswear collections by Varoin Marwah and Emperor in collaboration with Reebok. Last but not least, Rony El Helou, Emily Cremona and Nour Najem showed their new creations thanks to the support of the Starch Foundation. The Showcase initiative instead focused specifically on the work of 14 different accessory labels including Alessa Jewelry, Belquis, Jou Design, Jude Benhalin, Madiso, Svet and Vinta Michael.

The event also included a jam-packed calendar of seminars, discussions and talks by the likes of Etienne Cochet, CEO of Who’s Next and Première Classe, Daniel Coutinho, CEO of Nowness, Eddie Mullon, founder and CEO of Launchmetrics, as well as Sarah Hermez, founder of Creative Space Beirut, and the designer Azza Fahmy. A great variety of subjects, including e-commerce, brand building, fashion digital content and the constantly increasing connection between fashion and technology, were discussed and examined at length. The next edition of Fashion Forward Dubai is scheduled to take place in October 2017.

www.fashionforward.ae

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A model walks the runway during the Abed Mafouz Presented by Lux show at Fashion Forward March 2017 held at the Dubai Design District on March 24, 2017 in Dubai, United Arab Emirates.A model walks the runway during the Abed Mafouz Presented by Lux show at Fashion Forward March 2017 held at the Dubai Design District on March 24, 2017 in Dubai, United Arab Emirates.
A model walks the runway during the Michael Cinco show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.A model walks the runway during the Michael Cinco show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.
A model walks the runway during the Michael Cinco show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.A model walks the runway during the Michael Cinco show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.
A model backstage ahead of the Abed Mafouz Presented by Lux show at Fashion Forward March 2017 held at the Dubai Design District on March 24, 2017 in Dubai, United Arab Emirates.A model backstage ahead of the Abed Mafouz Presented by Lux show at Fashion Forward March 2017 held at the Dubai Design District on March 24, 2017 in Dubai, United Arab Emirates.
A model walks the runway during the Michael Cinco show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.A model walks the runway during the Michael Cinco show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.
A model walks the runway during the Amato show at Fashion Forward March 2017 held at the Dubai Design District on March 25, 2017 in Dubai, United Arab Emirates.A model walks the runway during the Amato show at Fashion Forward March 2017 held at the Dubai Design District on March 25, 2017 in Dubai, United Arab Emirates.
A model walks the runway during the Hussein Bazaza show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.A model walks the runway during the Hussein Bazaza show at Fashion Forward March 2017 held at the Dubai Design District on March 23, 2017 in Dubai, United Arab Emirates.

 

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