Follie’s Group first Milan showroom
The renowned childrenswear brand strengthens its position on the landscape of Italian fashion by opening new showroom.
Follie’s Group new 260 square meters Milan showroom is located on Via Stendhal 36, right next the city’s famous fashion district: In the new space the Neapolitan group, which in very few years managed to establish its unique style both in Italy and worldwide, will tell its story, present future projects and show the wide variety of product lines it manufactures and distributes. The Follie’s Group family includes seven brands: six of them, Le Bebè Enfant, Paolo Pecora Milano, Peuterey, Byblos boys&girls and Artioli Girl are licensed and one, Be Fairy, is directly owned. “This strategic choice will mark the beginning of a prestigious internationalization process for all brands controlled by Follie’s – CEO Michele Iovino stated-. To be located at one of the world’s most important fashion crossroads not only confers prestige to the group, it represents at the same time an important achievement and a new starting point, a rush towards foreign markets and new business opportunities, the missing piece to complete our organizational formula, which already counts on the best industry professionals”. The Milan space will also host special events in the occasion of the city’s major shows like Milan Fashion Week, Salone del Mobile and many more. The inauguration of the store, which is scheduled in a few weeks, will shine a spotlight on the true stars, the collections, but will also present the company’s projects and expansion plans towards foreign markets to the many buyers, international press representatives, celebrities and opinion makers who will attend the event.