Sneakerness: the iconographic street culture arrives in the urban jungle of Milan
We have seen them establish themselves more and more over time, passing from simple sports accessories to the undisputed must-have items of the urban and street scene. Sneakers with their irreverent energy have defiantly and definitely established themselves in the socio-cultural context of the fashion universe defining new aesthetic standards.
The desire to find rare and historical pieces in very limited editions, autographed and created by the most prestigious collaborators gave life to the first Italian edition of the Sneakerness festival.
The international event is taking place on October 6th and 7th at Fabbrica Orobia in Via Orobia 15 in the captivating urban jungle of Milan. The most followed sneaker-culture event at international level will include an event dedicated to the purchase and the sale of ‘kicks’ with high original content and value in order to define the mood and the iconography of the latest generations.
Founded in Switzerland by Sergio Muster, the event has already landed in Amsterdam, Berlin, Moscow, Paris, Warsaw, Cologne, Johannesburg and Rotterdam. Sport events, DJ sets and food experiences will be enhanced by the sponsorship by Puma, New Era and Swatch.
By Sara Baroni
