SONRISA: quality, uniqueness, class.
There has always been a unique classic element that has been characteristic of SONRISA shirts whereas the excellent fabrics and the quality of the manufacturing are combined with the attention to new trends and to subtle variations – in style, finishing and presentation of the garments – that really make the difference and make each shirt in every collection extremely appealing.
For Autumn/Winter 2017, great attention was given to the presentation of the garments by updating them with new ironing techniques as well as buttons, labels and price tags. Innovations that are maybe not obvious but that update further the product and are an expression of research, as always in the name of good taste.
The “COTTON FLOWER” shirts are, for example, packaged in a crisp elegant tissue paper to highlight the attention to presentation details. “COTTON FLOWER”, the new SONRISA range, emphasises the many qualities of cotton, the worldwide recognised king of shirting fabrics. Featuring an elegant ad-hoc label and price tag with information about cotton tuft, the range is made of the best Egyptian cottons. It even debuted with a dedicated fragrance with pleasing light notes that recall the freshness of cotton and with the same name and label.
The key materials of the Autumn/Winter 2017 collection are, first and foremost, the woven fabrics with a choice ranging from structured solid colour ones with clearly visible weft to ones printed with very refined small flowers. And from classic jerseys to solid colour and printed piquet and jacquard, and even denim, that create very comfortable shirts with excellent fit and great personality, which have completely revolutionised in terms of concept.
The SONRISA brand has undeniably a certain touch of class based on quality choices and attention and care for a style of shirts that remains constant throughout time and never disappoints.
