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The launch of Stefano Ricci first Junior collection

The designer, truly appreciated by the most refined and elegant men across the globe, debuts with Stefano Ricci Junior for children from 6 to 14 years

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“Mine is a men’s fashion with specific values where tradition always meets innovation and where luxury is authentically handmade and rigorously Made in Italy. I thought it was time to dress the kids from 6 to 14 years of age as well as the fathers: a kind of education to beauty, to elegance, to being well dressed. Thus the Stefano Ricci Junior collection was born and soon it will be available exclusively in my 50 boutiques around the world”. This is what Stefano Ricci, the well known designer/entrepreneur loved by all dandies and the most refined and demanding men in the world, said about his new creative venture.

The new challenge, called “In the Name of the Son“, includes refined and impeccable tailored junior suits and coats as well as blousons in the finest leathers complete with accessories and cufflinks. Presented as part of Pitti Uomo 89, the collection was unveiled at an event held at the Museo dell’Opera del Duomo in Florence with 100 international guests. Deeply in love with his home city of Florence, Ricci, formerly the president for three years of Centro Moda, offered to the guests an exclusive tour of the 25 rooms of the Museo Dell’Opera that hosts masterpieces by Michelangelo, Donatello, Verrocchio, Luca della Robbia, Arnolfo di Cambio. “I wanted to show the world how much beauty my beautiful city is capable to express”, revealed the designer who has just opened new stores in Dusseldorf and Prague and that in a month’s time will open two more boutiques in Las Vegas and Miami. Stefano Ricci Junior is the latest evolution of a fashion house and company with a solid basis where Ricci’s wife Claudia and sons Niccolò e Filippo work with great passion. A collection aimed at children for handing down the future through beauty and elegance.

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www.stefanoricci.com