The childrenswear partnership between Trussardi and Brave Kid
The two brands signed a worldwide license agreement for the Trussardi Junior range
Having decided to invest considerably more resources in childrenswear, Trussardi signed a licensing agreement with Brave Kid, one of the companies of the OTB portfolio owned by Renzo Rosso, for the production and global distribution of the Trussardi Junior range. The first collection developed in collaboration between the two brands is the one for the Autumn/Winter 2017 season.
The typical Trussardi elegance is thus reinterpreted to fit children with details marked by the iconic Trussardi greyhound, floral prints and allover logos that give life to very bright and colourful graphic patterns for a series of refined outfits and dresses inspired by the adult collection. The Trussardi Junior creations are designed for boys and girls aged from 4 to 14 years and include in addition to clothing a series of matching accessories.
Tomaso Trussardi, managing director of Trussardi, commented about the new partnership: “We are very excited about this partnership because we have found in Brave Kid the ideal partner capable to represent in the best possible way the Trussardi values within kidswear, an area very important for us as it is a natural extension of our lifestyle”. Germano Ferraro, CEO of Brave Kid, revealed to be completely satisfied with the agreement: “It is an honour for us to add Trussardi Junior to our brand portfolio. Thanks to its characteristics, it fits perfectly into the reality of Brave Kid and allows us to further increase our position as world leader in the children’s fashion segment”.